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AI is bringing celebrities back from the dead, and it’s as creepy as it sounds
- Virtually Parkinson, an AI-generated podcast featuring late British TV talk show host Michael Parkinson, will be released as an 8-part series later this year. The show is unscripted, but each guest will listen to the AI-generated Parkinson on headphones, as if he was a real person.
- Polish radio station Off Radio Krakow recently replaced its human presenters with three AI bots that come complete with pictures on the station website. It even bagged an interview with Wislawa Szymborska, a Polish cultural icon, recently, even though she’s been dead since 2012. However, Off Radio Krakow abandoned its AI experiment due to the backlash it received.
- Podcasting generated by AI continues to grow, with NotebookLM, Google’s podcast generator tool that produces a complete podcast in minutes from analysing an article or YouTube video. The presenters on this show sound completely human. It’s only a matter of time before a range of presenters will be available, leaving the future of humans presenting radio shows and podcasts uncertain.
- Character AI is a website that lets visitors talk to long-dead historical figures like Socrates and Cleopatra. In the movie industry, AI has been used to de-age actors like Tom Hanks and Robin Wright. Using AI means the cost of de-ageing an actor is less than using CGI to de-age actors on a frame-by-frame basis.
- Concerns are being expressed by artists and illustrators in creative industries over the likely impact of AI on their sector, with many worried that AI will either steal or devalue their jobs. Virtually Parkinson and Here, the $50m movie, both demonstrate the ways in which AI can be used to create experiences that wouldn’t have been possible before.
- Widespread use of AI also raises ethical concerns
- Although AI-generated podcasts like NotebookLM currently mark themselves out as non-human, when the podcast is of near-human quality and indistinguishable from a human presenter, more difficult questions about presenting ethics and empathy will arise.
- Robert Downey Jr is an actor who has already indicated he would not like a representation of himself to be represented by AI after he has passed. He recently declared that he would sue all future executives who made replicas of him using AI.
- AI has come a long way in the last decade, but its popularity also raises questions over how we feel about AI-generated content. It’s debatable whether audiences will regard it with as much enthusiasm as it’s creators.
- AI looks set to change the world of filmmaking and broadcasting for good, but the downsides are still to be explored.
- The virtuous cycle of AI’s application is that it should create experiences that are more engaging for audiences and end users. Whether it’s a good thing will be determined over time.
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