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AI Phones on the Rise: Consumers Crave Smart Features
- The smartphone market is buzzing with innovation, and Artificial Intelligence (AI) is taking center stage.
- Samsung’s Galaxy S24 series, boasting robust AI features, is making waves, especially among Gen Z.
- Kantar’s research shows a growing number of consumers, particularly Gen Z, are receptive to AI messaging from manufacturers.
- AI-interested buyers are more likely to be existing Samsung users, indicating AI’s potential to strengthen brand loyalty.
- Kantar’s research shows that 70% of AI-interested consumers spend €800+ on their smartphones, compared to 55% of non-AI-driven buyers.
- AI will be the next battleground for smartphone manufacturers: boosting sales volume and value and monetizing the installed base through subscriptions for unique AI features.
- Apple, despite leading the sales charts, faces pressure to address AI.
- The smartphone landscape is undergoing a significant shift with the rise of AI.
- While Apple emphasizes its commitment to AI, Cook’s recent statements suggest the company might favor a “hybrid” approach, relying less on cloud-based AI compared to rivals.
- As the technology evolves, we can expect to see even more innovative AI applications, fundamentally changing the way we interact with our smartphones.
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