<ul><li>London-based startup Merx has raised a €1.1 million pre-Seed funding round.</li><li>Merx has built an AI-powered conversational platform to connect brands with consumers via WhatsApp.</li><li>Conversational commerce is experiencing rapid growth, with spending expected to reach €266 billion this year.</li><li>The funding will be used to attract talent, accelerate product innovation, and enhance personalization and platform integration.</li></ul>

AI startup Merx raises €1.1 million to connect brands with consumers via WhatsApp

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