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AI to Power Personalized Shopping Experiences in 2025
- Artificial intelligence (AI) will revolutionize online shopping and eCommerce tasks, taking up up to 20% of the tasks as AI assistants offer personalized recommendations and customer service to shoppers.
- The technology will also predict customers' preferences and behaviour, and enable stores to better cater to their wants and needs through personalised marketing and customised shopping experiences.
- While consumers will benefit from more efficient and elevated shopping experiences, concerns over transparency and data privacy will also arise - with stakeholders highlighting the need for implementation to prioritise security and accessibility.
- AI tools, such as ChatGPT, will also create new opportunities for fraudsters to deceive consumers, elevating the importance of privacy and regulation and the need for AI to be purpose-built to ensure its safety and security.
- AI will also help companies to create hyper-personalised shopping experiences through predictive technology and strategies, going beyond basic product recommendations to offer customised perks such as personalised discounts and individualised return policies.
- AI technology can bridge gaps and enhance human customer service without replacing it, playing a positive role in increasing access to commerce and financial services across different industries, from manufacturing to agriculture.
- Digital behavioural data will be a game-changer for eCommerce, helping companies drive revenue growth by tapping deeper insights into customer interaction patterns.
- AI-driven tools can help streamline time-consuming tasks like data analysis and content creation, allowing marketers to focus on optimisation and making the shopping experience more intuitive and efficient for customers.
- The rise of AI agents will change how retailers view and interact with buyers and sellers, transforming customer and organisational behaviour by making eCommerce more personalised and enhancing internal search systems.
- Although experts believe AI agents will take a bigger role in eCommerce, fulfilling up to one-fifth of all tasks, challenges of scalability, data integration and trust would have to be addressed before its widespread adoption.
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