<ul><li>AIM Architecture designs the ZARA Nanjing Xinjiekou Flagship Store, introducing a new approach to fashion retail architecture in China.</li><li>The project focuses on spatial integration, fluid circulation, and interaction with the urban environment, with features like an undulating facade, a cantilevered canopy, and a giant reflective sphere.</li><li>Internally, the store is organized for a multi-layered circulation experience, incorporating a red-brick staircase that serves as both a structural and programmatic element.</li><li>The design includes transparency in showcasing the back-of-house systems and integrates digital features like a bookable photo booth, 'Zara Fit Check,' on the upper floor.</li></ul>

AIM architecture’s flowing curved facade shapes ZARA flagship store in nanjing

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