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Air India Pushes Jet Upgrade To Lure Back Disgruntled Passengers
- Air India is implementing a multi-year turnaround program to enhance various aspects like product quality, crew service, punctuality, and airport experience.
- Their focus initially is on upgrading their 27 older Boeing 787-8 Dreamliners, with plans to complete the refit by early 2027.
- Air India aims to level the playing field with competitors by offering cheaper fares, revamped cabins, lounges, and shorter layover times.
- Under new ownership led by the Tata Group, efforts are being made to rebuild Air India's image and reputation while capitalizing on the booming Indian travel market.
- Improvements such as new lounges, faster connections, and skilled ground staff are aimed at enhancing profitability and passenger experience at key hubs.
- CEO Campbell Wilson emphasizes the importance of consistency across all aspects of the airline to provide a superior travel experience.
- Air India is working on reducing stopover times, attracting more transit passengers, and addressing issues with cabin interiors and catering.
- They aspire to become a key player in international passenger traffic and challenge airlines like Emirates, while rival IndiGo also expands aggressively.
- Supply-chain challenges may impact the pace of upgrades, but efforts are underway to streamline processes and improve passenger flow at airports.
- Wilson acknowledges areas where Air India can improve, including the need for a comprehensive refresh of cabin interiors and in-flight amenities.
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