Apple maintained its global leadership in the wireless headphone market in Q1 2025, with 18.2 million shipments and a 23.3% market share.
Apple leveraged its ecosystem to dominate the true wireless stereo market, with features like device switching and health integrations.
While Apple excels in established markets like North America, rivals such as Xiaomi are gaining ground in emerging regions with aggressive strategies.
The market shift towards lifestyle and ecosystem value favors Apple, with Canalys highlighting the growth of open-ear wireless devices as a trend to watch.