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Airtel Is Quietly Building the Future of Home Entertainment Starting with IPTV
- Bharti Airtel is venturing into the future of home entertainment by introducing IPTV bundled with fiber plans.
- The move aims to offer users beyond just fast internet, including Wi-Fi, 350 live TV channels, and access to up to 29 premium OTT platforms.
- The changing market landscape, as indicated by TRAI's Q1 2025 report, shows a decline in traditional cable and DTH subscriptions, urging a shift towards unified high-speed experiences.
- Airtel's IPTV plans provide various speed options and a diverse range of OTT apps and TV channels, consolidating TV, OTT, and connectivity.
- The strategy targets higher broadband ARPU and media revenue integration to adapt to evolving consumer preferences.
- Airtel's approach as a digital utility aims to redefine home connections by integrating streaming, live TV, and fiber services.
- By offering an integrated ecosystem with Airtel Black, Airtel Xstream, and IPTV bundles, Airtel focuses on enhancing user lifetime value.
- Airtel's IPTV positioning bridges the gap between traditional TV viewers and OTT-first audiences, ensuring future relevance amidst a declining cable TV industry.
- The emphasis shifts from data-centric monetization to experience, content, and exclusivity with IPTV.
- Airtel's IPTV strategy is applauded for its focus on speed, content variety, convenience, and simplicity, catering to changing household dynamics.
- The move anticipates industry trends by offering a comprehensive entertainment platform, portraying Airtel as a transformative consumer tech company in the telecom sector.
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