Amazon's Alexa sends audio and visual data to Amazon's servers, raising privacy concerns.Users lack full control over their information shared with Amazon, impacting personal agency.Actively managing Alexa's data usage allows users to exercise agency over their privacy.Failing to manage settings means consent to Amazon and affiliates potentially selling data.Amazon's privacy protection claims regarding Alexa are met with skepticism due to convoluted settings.While Siri may be less efficient, Apple's data handling approach is more privacy-centric.Opting in to data sharing signifies respect for privacy, contrasting with Alexa's default data practices.Recommendations include reviewing Alexa's privacy settings and opting out of targeted ads.Users are advised to disable interest-based ads and manage ad preferences on Amazon's platform.Taking control of privacy settings is crucial for users concerned about data privacy and Amazon's data usage.