<ul><li>Aligning UX decisions with business objectives is crucial for product designers to make impactful design choices.</li><li>This mindset shift helps in building trust with stakeholders, making design work more impactful, and turning designers into strategic partners.</li><li>Design recommendations hold more weight when connected to business goals, such as increasing revenue or lowering acquisition costs.</li><li>Tracking metrics aligned with business objectives makes it easier to demonstrate the impact of UX and gain support for future initiatives.</li></ul>

Aligning UX Decisions with Business Objectives: How I Learned to Think Beyond the Interface

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