A naukri.com initiative
Unite
1d
366
Image Credit: Unite
Alon Chen, CEO and Co-Founder of Tastewise – Interview Series
- Alon Chen is the CEO and Co-Founder of Tastewise, a leading consumer intelligence platform utilizing data and generative AI to offer real-time consumer insights for food and beverage brands.
- Tastewise aims to transform product innovation, marketing strategies, and retail performance by leveraging AI-driven workflows, trusted by global giants like Nestlé, PepsiCo, and Kraft Heinz.
- The idea for Tastewise stemmed from Chen's observation of the challenges his mother faced in accommodating diverse dietary preferences at family dinners, leading to the realization of a broader issue in the food industry.
- Tastewise's AI-powered platform bridges the gap in the food and beverage industry, providing real-time insights to support product development and marketing strategies efficiently.
- Chen's experience as CMO for Google in Greece and Israel equipped him with valuable skills in scaling businesses, digital growth, and data-driven decision-making, which were essential for founding Tastewise.
- Tastewise utilizes generative AI tailored for the food industry, analyzing vast data sources to predict consumer trends accurately and translating insights into revenue-generating opportunities.
- The platform uses a combination of machine learning models like Analogizers, neural networks, and Symbolyst's tree models to provide precise, actionable insights for brands in the food and beverage sector.
- Key culinary trends identified by Tastewise include the rise of techniques like soaking, tenderizing, hibachi cooking, and miniaturization, reflecting evolving consumer preferences in food preparation and dining experiences.
- Tastewise's recent reports highlight trends such as the popularity of Middle Eastern flavors, the appeal of sustainable wine, the influence of health and wellness on consumer choices, and the demand for personalized nutrition solutions.
- In the next 5-10 years, Alon Chen envisions AI transforming how brands innovate, connect with consumers, and streamline their processes, predicting a future where AI becomes a core collaborator in the food and beverage industry.
- Chen advises aspiring entrepreneurs aiming to disrupt traditional industries with AI to focus on solving critical problems, emphasize education and demonstration of AI's value, stay agile, and build a knowledgeable team to drive innovation.
Read Full Article
22 Likes
For uninterrupted reading, download the app