<ul><li>The UX of the future will not rely on artificial segmentations or static profiles. User Personas, as we know them, are set to disappear in large-scale digital products.</li><li>AlphaUser™ is the natural evolution of User Personas in digital products with millions of users. It is a user without labels, whose only requirement is that the interface be so intuitive that they can use it effortlessly.</li><li>In platforms like Google Drive, Netflix, or WhatsApp, designing with traditional User Personas becomes an unsustainable task. The solution is to design experiences that are so intuitive that they work for everyone.</li><li>AI should serve the user, enabling business growth through unexplored opportunities and deeper engagement. UX needs to bring technology and AI together to create digital experiences without barriers.</li></ul>

AlphaUser™: The End of User Personas and the Birth of Intelligent UX

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