Amazon has agreed with the UK's Competition and Markets Authority (CMA) to improve its systems for combating fake reviews and 'catalogue abuse'.
The agreement aligns with the Digital Markets, Competition and Consumers Act and aims to prevent misleading online endorsements that influence consumer spending.
The practice of 'catalogue abuse' involves linking fake reviews from popular products to different items, misleading consumers about the product's quality.
Amazon will implement strict measures to detect and remove fake reviews and catalogue abuse, with penalties for offending businesses and users.