Amazon has introduced the AI-powered Alexa Plus which aims to simplify interactions with smart home devices and access information seamlessly.
Alexa Plus offers new abilities such as ordering groceries, sending event invites, and memorizing personal details like diet preferences.
Priced at $19.99 per month or free for Amazon Prime members, Alexa Plus works on various Alexa devices and will be available for early access next month.
The new Alexa Plus features enhanced conversational abilities, vision capabilities including image analysis, and expanded functionalities for tasks like booking reservations and creating itineraries.
Users can control smart home devices, play music, and utilize visual features on touchscreen Echo devices with a new interface design.
Alexa Plus leverages AI models from Amazon and partners to provide a range of services including financial analysis, sports information, and creating AI-generated art and songs.
Amazon's announcement of Alexa Plus follows previous claims to enhance Alexa with advanced AI capabilities, facing some challenges and team restructuring along the way.
With the launch of Alexa Plus, Amazon enters a competitive landscape of AI digital assistants, positioning itself to offer a unique experience through smart speaker integration.
The development of Alexa Plus represents Amazon's efforts to innovate and establish its presence in the evolving AI-powered assistant market.
Competing with other digital assistants like Google Gemini and ChatGPT, Amazon aims to leverage its extensive user base with the introduction of Alexa Plus.
The success of Alexa Plus will depend on its ability to deliver on its promises and differentiate itself in the growing market of AI-powered technologies.