Amazon is hosting the Big Alexa Event 2025 to unveil the highly anticipated Alexa 2.0, an AI-enhanced version of its voice assistant.
Alexa 2.0 is expected to be more conversational, context-aware, and capable of multi-step commands in a single request.
Amazon is considering a controversial subscription fee for Alexa 2.0, sparking debates on whether users would be willing to pay for the enhanced features.
In addition to Alexa 2.0, hardware updates for Echo speakers, Fire TV devices, and smart-home integration are expected at the event.