<ul><li>Amazon's devices unit is building a team, ZeroOne, led by J Allard, focused on inventing breakthrough consumer products and new categories.</li><li>The team includes former members from Amazon's business units that developed Alexa, Luna, and Halo; they are working on a new smart home product.</li><li>Amazon emphasizes design thinking and rapid experimentation for creating new product categories in small, nimble teams.</li><li>This initiative follows Amazon's recent job cuts in the devices unit, while the company plans to release a range of AI-powered devices.</li></ul>

Amazon Building Team Focused on Creating ‘Entirely New Product Categories’

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