<ul><li>Apple TV+ has seen critical success with shows like “Severance,” “The Studio,” and “Your Friends & Neighbors.”</li><li>Amazon Channels contributed to 30% of Apple TV+ sign-ups in February, helping drive record viewership.</li><li>High-quality content and convenient distribution helped Apple TV+ attract a new audience through Amazon Prime.</li><li>By selling subscriptions through Amazon Channels, Apple TV+ witnessed a boost in sign-ups, with notable releases driving acquisitions.</li></ul>

Amazon Channels drove 30% of Apple TV+ sign-ups in February

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