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Amazon cloud executives share their latest AI strategies, and why choice matters more than owning the top model
- Amazon has emphasized customer choice over market dominance with its AI strategy, and has used Bedrock, an AI development tool, that gives access to many models, as its main horse in the AI race.
- Amazon still believes that the generative AI market is so big and varied that customers will want more model choices that fit their different needs.
- Amazon further leaned into its strategy with new updates for Bedrock, including a marketplace for more than 100 specialized models and a distillation feature.
- Companies typically use three or more foundation models in their AI services according to a recent report by Menlo Ventures, making Anthropic, which Menlo Ventures has backed, achieve 24% share in the AI model market this year.
- Last year, Amazon created a new artificial general intelligence team under the mandate to build the "most ambitious" large language models, and on Tuesday, it unveiled the early results of that effort with its Nova series.
- Amazon's CEO has downplayed any notion of Nova going after competitors and said that he's been surprised by the diversity of models developers use and that Nova is just one of the many options they will have.
- Amazon's AI business is 'growing three times faster at its stage of evolution than AWS did itself,' according to Amazon's CEO Andy Jassy.
- Rahul Parthak, VP of data and AI, go-to-market, at AWS told BI that Nova's launch was partly driven by customer demand.
- Amazon still wants other models to thrive because its goal isn't about beating competitors but offering customers 'the best options,' according to Rahul Parthak.
- Amazon's VP of AI and data, Swami Sivasubramanian, said that model choice approach is a 'core construct' of the business.
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