Amazon is expanding same-day and next-day delivery to over 4,000 smaller cities, towns, and rural areas in the U.S. by the end of the year.
This move is part of Amazon's plan to triple the size of its delivery network by 2026, costing $4 billion.
The expansion aims to make fast delivery accessible to customers outside major cities who traditionally lacked quick service.
The CEO of Worldwide Amazon Stores highlighted the importance of fast delivery for customer experience across different locations.
Amazon emphasizes the benefit for customers living far from physical stores, offering quick access to essentials like paper towels, diapers, and pet supplies.
Key locations set to benefit include North Padre Island, Texas; Asbury, Iowa; Lewes, Delaware; and Fort Seneca, Ohio.
Amazon's AI technology helps stock popular items in nearby hubs to cater to local preferences.
The initiative follows strong quarterly results, with Amazon reporting a 9% increase in net sales year over year.
Prime members can identify eligible products by the 'free delivery today' label or through Amazon's Same Day Store online.
Amazon appears focused on enhancing customer satisfaction and expanding its services despite recent controversies, such as AI workforce changes and Jeff Bezos's extravagant wedding.