<ul data-eligibleForWebStory="true"><li>Amazon India launches 10-minute delivery service, Amazon Now, in select Bengaluru pin codes.</li><li>The service operates through strategically located dark stores and plans to expand to more neighborhoods.</li><li>Amazon Now offers quick deliveries of groceries, snacks, personal care products, and fresh meat.</li><li>The service provides discounts, waived surge fees, and late-night charges to attract users.</li><li>Amazon aims to offer a curated selection of everyday essentials while ensuring quality and reliability.</li><li>The company plans to expand the service in the coming months.</li><li>Amazon had been cautious about quick commerce due to profitability and logistics concerns.</li><li>With rivals scaling up operations, Amazon is recalibrating its strategy in the quick commerce market.</li><li>The initiative had started in mid-2024 and was confirmed during Amazon's Smbhav event.</li><li>Amazon's target is to establish 300 dark stores in Delhi-NCR, Mumbai, and Bengaluru by the end of 2025.</li><li>Quick commerce market growth in India has reshaped consumer expectations and attracted significant investments.</li></ul>

Amazon finally enters quick commerce race with 'Amazon Now' in select areas of Bengaluru

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