Independent sellers account for 60% of sales in Amazon's store, with over $290,000 in average annual sales and employing more than 2 million people.
Annual sales for Amazon Selling Partners increased by 16% and employment numbers were up by 11% compared to the previous year.
More than 55,000 independent sellers generated sales exceeding $1 million, contributing to a total of over $2.5 trillion in sales on Amazon's platform.
Independent sellers are adopting AI tools provided by Amazon, including generative AI-powered features for listing creation, customer loyalty, analytics, and supply chain optimization.