<ul><li>Amazon India is reported to have acquired OTT platform MX Player from Times Internet Ltd (TIL) for a much lower price than the 2018 acquisition cost of INR1,000 crore ($134m).</li><li>The deal is expected to add around 78 million users to Amazon Prime Video's current 28 million, potentially making it four times larger in terms of consumer acquisition.</li><li>Amazon Prime Video has not commented on the rumours or speculation, but it is expected that the final payments of the deal should be completed by 30 June.</li><li>The acquisition is likely to intensify India's OTT war, especially as the sector faces growth challenges with new players entering the game.</li></ul>

Amazon India acquires OTT platform MX Player for a marked-down price

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