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Amazon India records high growth in premium product sales during festival period

  • Amazon India witnessed high growth in premium product sales during the festival period.
  • Premium products across various categories like televisions, smartphones, and large appliances were in high demand.
  • Apple iPad sales grew 10 times and Samsung tablets grew 5 times compared to the previous year.
  • Premiumization was observed in fashion and beauty categories, with a 400% spike in premium purchases.

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