<ul data-eligibleForWebStory="true"><li>Amazon is introducing a tool, Video Generator, for sellers to easily create AI-generated video ads on its platform.</li><li>The tool enables sellers to create photorealistic video assets in five minutes or less with new features like motion improvements.</li><li>Video Generator offers six different AI-generated videos for selection and allows brands to add logos to the final results.</li><li>Ads can now include multiple connected scenes with humans, pets, text overlays, and background music, with a maximum length of 21 seconds.</li><li>A new video summarization feature condenses existing footage into video ads, and a one-click image-to-video feature creates GIF-style clips.</li><li>Amazon retailers can now utilize AI-generated video ads in the US at no cost, potentially leading to more convincing ad campaigns.</li><li>The tool's capabilities make the generated ads closely resemble traditional commercials seen on TV or online platforms.</li></ul>

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