Amazon is negotiating licensing deals with publishers to showcase their news and information in the AI-enhanced upgrade to its Alexa voice tech.
Some publishers hope that the upgrade will lead to broader exposure for their outlets as they seek to offset declines in audience and advertising.
Under the new media deals, users of Amazon devices could hear content from a publisher read aloud or see publisher citations with links on the Echo Show.
Alexa is installed on more than 100 million devices, providing a sizable audience for publishers to reach.