Amazon plans to shut down its Freevee app in August and direct users to watch Freevee content on Prime Video.
The decision was confirmed in November 2024, with Amazon integrating Freevee content into Prime Video without changing access for Prime members.
This move reflects Amazon's strategic decision to simplify its offerings by consolidating content on Prime Video, launched in 2019 and available in the US, UK, Germany, and Austria.
Streaming services have surpassed cable and network TV viewership in the US, with free services like Pluto TV, Roku Channel, and Tubi contributing significantly, as shown in a recent Nielsen report.