Amazon is expanding its delivery services into smaller cities and towns across the US to compete with Walmart's strong rural presence.
Amazon plans to add over 4,000 'smaller' communities to its same-day and next-day delivery network, intensifying the competition with Walmart.
Both Amazon and Walmart are targeting rural markets, with analysts estimating US rural retail spending to exceed $1 trillion annually.
The battle between Amazon and Walmart revolves around leveraging fast delivery services and capturing consumer spending in rural areas as they compete on different strengths like groceries and product assortment.