<ul><li>Amazon is testing a program called native commerce advertising (NCA) that pays publishers to drive traffic to its platform.</li><li>The NCA program allows publishers to earn money by driving readers to Amazon through product recommendations, regardless of whether a purchase is made or not.</li><li>Participants in the NCA pilot include CNN, Vox Media, and Future.</li><li>While the program presents a new revenue opportunity for publishers, it also raises concerns about the potential impact on editorial integrity.</li></ul>

Amazon is testing a new program that pays media companies for sending it shoppers

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