Amazon has become the title sponsor of the Magic City Classic, the biggest HBCU football game of the season.
The four-year deal with Amazon and Coca-Cola will rename the game as the Amazon Magic City Classic presented by Coca-Cola.
The partnership aims to elevate the Classic experience for fans and support education, diversity, and economic growth.
The Magic City Classic generates significant economic impact, with an annual impact of $1.4 billion and predictions of $23 million for Birmingham in 2025.