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Amazon launches Amelia, a generative AI-powered assistant for third-party sellers

  • Amazon.com Inc. is launching a generative artificial intelligence assistant called Project Amelia for independent sellers.
  • Amelia will provide personalized guidance and support to sellers, helping them manage their business effectively.
  • The AI assistant will offer insights on inventory management, product lineups, sales data, and traffic information.
  • Amelia is currently in beta for select Amazon partners in the US and will expand to additional sellers and countries in the future.

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