Amazon.in has launched Creator Central, a platform for Indian content creators to create, promote, measure, and monetize their content.
Creator Central provides tech tools for creators in the Amazon Influencer Program and offers automatic product recommendations and performance reports.
More than 50,000 creators will have access to Creator Central, which aims to empower the creator community in India.
Amazon has previously launched initiatives like Amazon Live and the Amazon Influencer Program to support and monetize content creators.