Amazon's Project Kuiper launched its first 27 satellites, marking the start of a $10 billion effort in global broadband internet competition with SpaceX's Starlink.
The Kuiper satellites were launched via a United Launch Alliance rocket from Cape Canaveral, with Amazon aiming to offer Kuiper services to customers later this year.
Amazon has a deadline from the FCC to deploy 1,618 satellites by mid-2026; analysts believe they may need an extension due to project delays.
Kuiper's launch puts Amazon against Starlink and major telecom companies, with Amazon Executive Chairman Jeff Bezos expressing confidence in both platforms' success.