<ul><li>Amazon has introduced a new feature called "Interests" to enhance personalized and conversational search experience for customers.</li><li>The feature allows users to enter tailored prompts in the search bar, reflecting their interests, preferences, and budget.</li><li>Interests leverages large language models to generate more relevant product suggestions and notify users about new items, restocks, and deals.</li><li>Amazon's Interests feature is currently available to select users in the U.S. and will be expanded to more customers in the future.</li></ul>

Amazon launches personalized shopping prompts as part of its generative AI push

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