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Amazon launches quick delivery service “Now” in select pincodes in New Delhi

  • Amazon has launched its quick delivery service, Amazon Now, in select pin codes in New Delhi after its initial launch in Bengaluru in February.
  • The company aims to compete with Blintkit, Instamart, and Zepto in the quick delivery market and plans to expand the service over the next few months.
  • Amazon is investing over ₹2000 crore to enhance its operational networks to serve customers faster, focusing on safety, quality, and reliability.
  • The quick commerce grocery market in India is expected to reach ₹1.7 lakh crore by 2027, leading to Amazon and Flipkart eyeing a strong presence in the quick commerce segment.

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