Amazon has launched its quick delivery service, Amazon Now, in select pin codes in New Delhi after its initial launch in Bengaluru in February.
The company aims to compete with Blintkit, Instamart, and Zepto in the quick delivery market and plans to expand the service over the next few months.
Amazon is investing over ₹2000 crore to enhance its operational networks to serve customers faster, focusing on safety, quality, and reliability.
The quick commerce grocery market in India is expected to reach ₹1.7 lakh crore by 2027, leading to Amazon and Flipkart eyeing a strong presence in the quick commerce segment.