<ul data-eligibleForWebStory="true"><li>Prime Video plans to double the amount of ad time users spend watching from two to three and a half minutes to four to six minutes per hour.</li><li>This change places Amazon's Prime Video in the middle tier in terms of ad experience intensity.</li><li>The increased ad load comes after Amazon introduced ads to Prime Video in 2024, despite customer pushback.</li><li>The ad load increase aims to bring Prime Video closer to other platforms like Hulu and Paramount Plus in terms of ad time exposure.</li><li>A report by Adweek cited insights from six ad buyers and reviewed documents to note the current ad load increase on Prime Video.</li></ul>

Amazon may double the time you spend watching ads on Prime Video

Discover more