<ul data-eligibleForWebStory="false"><li>Market research company Numerator reported that the average household spend during Amazon's four-day Prime Day sales event was $156.37.</li><li>The average order size was $53.34, with nearly two-thirds of households placing two or more orders.</li><li>Top categories during Prime Day were apparel and shoes, household essentials, and home goods, with most items selling for under $20.</li><li>Shoppers were highly satisfied with Amazon's deals, with over half comparing prices with other retailers. The event is set to end Saturday at 2:59 a.m. ET.</li></ul>

Amazon Prime Day Average Household Spend Reaches $156, Numerator Says

Discover more