<ul><li>Amazon's October 2024 Prime Day event recorded a 1.7% decrease in sales compared to last year, indicating cautious spending amidst economic pressures and higher prices.</li><li>While overall spending dipped, the average transaction value increased by 2.3%, suggesting a focus on fewer but higher-value items.</li><li>Baby Boomers showed the least decline in spending, indicating their resilience as a reliable consumer group for Amazon.</li><li>Millennials exhibited the steepest reduction in spending, raising concerns about their financial stability amidst rising living costs and inflation.</li></ul>

Amazon Prime Day October 2024: Shoppers Spend Smarter Amid Economic Pressures

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