Amazon's latest Prime Day event spurred $24.1 billion in online spending from July 8-11, marking a 30% increase from the 2020 sales event.
Sales doubled compared to Black Friday last November, with about 52,000 households making orders averaging $53.34 during the event.
Competitors like Walmart and Target also held sales events during Prime Day to capitalize on consumer spending, with more deals and research time available for shoppers.
Amazon expects a 9.7% revenue increase from last July despite initially soft sales, with a significant sales acceleration in the last two days and popular categories being back-to-school items and electronics.