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Amazon Prime Day Spurs $24 Billion In Online Spending

  • Amazon's latest Prime Day event spurred $24.1 billion in online spending from July 8-11, marking a 30% increase from the 2020 sales event.
  • Sales doubled compared to Black Friday last November, with about 52,000 households making orders averaging $53.34 during the event.
  • Competitors like Walmart and Target also held sales events during Prime Day to capitalize on consumer spending, with more deals and research time available for shoppers.
  • Amazon expects a 9.7% revenue increase from last July despite initially soft sales, with a significant sales acceleration in the last two days and popular categories being back-to-school items and electronics.

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