Amazon Prime Video in India will start showing ads in movies and shows from June 17, following the introduction of ads in other countries last year.Amazon will offer a new ad-free Prime Video add-on in India for an annual price of 699 Indian rupees or a monthly price of 129 Indian rupees.Amazon aims to generate additional advertising revenue in India through ads on Prime Video and its acquisition of MX Player.Netflix and Disney+ also have ad-supported plans in the U.S. and other markets similar to Amazon's new ad strategy.