<ul><li>Amazon Prime Video has introduced a new feature called AI Topics that uses AI to group content and topics based on customers' interests and watch history.</li><li>The feature provides a highly personalized content recommendation experience for customers, giving them control over their discovery journey.</li><li>AI Topics is currently in limited beta release on the Prime Video home page and will soon be available on select living room devices in the U.S.</li><li>In addition to AI Topics, Amazon also introduced a feature called X-Ray Recaps, which uses generative AI to generate easy-to-digest summaries of TV shows.</li></ul>

Amazon Prime’s AI Will Now Drive Your Entertainment Choices

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