<ul><li>Amazon is reportedly cracking down on paid reviews by polling influencers about product testimonials they've posted on social media.</li><li>The questionnaires specifically target reviews on YouTube, TikTok, and Instagram, and ask influencers about their interactions with sellers and their work as influencers.</li><li>This effort is in response to a new Federal Trade Commission rule that prohibits businesses from paying for consumer reviews and allows for penalties against violators.</li><li>Amazon is taking various measures, including legal action, to combat fake reviews and preserve the trustworthiness of product reviews on its platform.</li></ul>

Amazon Questions Influencers in Crackdown on Paid Reviews

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