<ul><li>Amazon rebrands its Gen Z fashion platform Next Gen Store to 'Serve' to target young customers, especially in tier-II and tier-III cities.</li><li>The term 'Serve' reflects trendy fashion and individual style, attracting Gen Z customers born between 1997 and 2012 as well as shoppers from non-metro cities.</li><li>The online store features products from 350+ domestic and international brands, monthly trend updates, and curated style edits by creators.</li><li>Amazon aims to democratize trend-forward fashion, noting over 40% year-on-year growth in tier-II and tier-III cities, catering to Gen Z preferences in the Indian ecommerce market.</li></ul>

Amazon rebrands GenZ fashion platform as ‘Serve’

Discover more