Amazon is testing short-form AI-powered audio product summaries on select product pages. The summaries are voiced by AI-powered shopping experts and provide key product features, customer reviews, and information from across the web.
Customers can access these AI product summaries by tapping the 'Hear the highlights' button in the Amazon Shopping app. Amazon plans to roll out this feature to more products and additional U.S. customers in the coming months.
The audio summaries aim to help customers save time while shopping by offering important information in a conversational, discussion-style format. Amazon uses large language models to generate scripts by pulling from customer reviews and web data.
Amazon's AI product summaries join the company's suite of AI-powered shopping features, including Rufus, a generative AI shopping assistant, and Interests, an AI feature that monitors new products matching user interests. Google also leveraged short-form AI-powered audio with its NotebookLM last year.