<ul data-eligibleForWebStory="false">Amazon announced that its extended four-day Prime Day sale was the biggest ever, with record sales and savings for customers.Customers saved 'billions' during the event, with top sellers including devices with Amazon's virtual assistant Alexa.Online spending among U.S. retailers rose by 30% during the Prime Day period, according to Adobe Analytics.Average household spend during Prime Day was $156.37, with the leading categories being apparel, shoes, household essentials, and home goods.