A group of Amazon shareholders is urging the company to allocate at least 5% of its assets to Bitcoin as a financial hedge and value driver.
The proposal argues that Bitcoin can protect Amazon's cash and assets from inflation, citing its outperformance of corporate bonds and concerns about underestimation of actual inflation rates.
The shareholders believe that Amazon should evaluate Bitcoin as a treasury asset to enhance shareholder value and hedge against inflation without excessive risk.
Meanwhile, industry leaders have suggested that Amazon incorporate Bitcoin payments into its operations to build a Bitcoin reserve and promote crypto adoption among customers.