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Amazon Spins Prime Day Into 4-Day Event
- Amazon's annual Prime Day sale is expanding to a four-day event from July 8 to July 11.
- A new feature called 'Today’s Big Deals' will offer exclusive daily deal drops for Prime members.
- Deep discounts from brands like Samsung, Kiehl’s, and Levi’s will be available.
- Deals will launch daily at midnight PDT and last for a limited time, with new deals appearing every five minutes during select periods.
- The shift to four days comes amid a rise in Amazon Prime members also subscribing to Walmart+.
- Consumers are increasingly choosing to utilize benefits from both Amazon and Walmart rather than committing exclusively to one platform.
- Dual subscribers nearly doubled since 2021, indicating a preference for multi-platform loyalty.
- Consumers opt for the best offerings from each retailer to maximize perks and combat inflation.
- Walmart leads in grocery purchases while Amazon dominates online discretionary retail.
- Dual subscribers outspend other consumer segments on Amazon purchases, with an average of $110 per transaction.
- Prime-only members spent $78, Walmart+-only members spent $75, and non-subscribers spent $58 per transaction.
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