<ul data-eligibleForWebStory="false"><li>Amazon is expanding its “Now” service to Delhi in a push towards quick commerce, aiming to compete with rivals like Blinkit, Instamart, and Zepto in providing near-instant deliveries.</li><li>The company has received positive feedback and plans to expand the service in the coming months to cater to the demand for fast deliveries driven by a growing middle class in India.</li><li>Amazon's rivals are already offering quick delivery services for items ranging from groceries to gadgets, pushing Amazon and Flipkart to enter the quick commerce segment in India.</li><li>Amazon has been investing significantly in India, committing over $11 billion since 2013, and recently announced an additional $233 million investment to enhance its delivery network and infrastructure across the country.</li></ul>

Amazon starts 10-Minute delivery in Delhi in Quick-Commerce push

Discover more