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Amazon takes on Temu directly with its own dedicated discount store
- Amazon has launched its own discount storefront to compete with the likes of Temu and Shein.
- The platform, known as "Haul", is currently in beta and accessible through Amazon's mobile app.
- Haul offers discounted items directly from China, similar to its competitors.
- Amazon aims to strengthen its position in the face of growing competition from discount marketplaces.
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