<ul><li>Amazon is testing a feature in its Amazon Shopping app called Buy for Me.</li><li>The feature helps customers buy items from other brands while remaining within Amazon's app.</li><li>Customers can search for branded items and see additional products from other stores alongside Amazon's search results.</li><li>Customers have the choice to use Amazon's agentic AI capabilities to make the purchase, with brands having the option to participate and benefit from increased brand visibility, customer engagement, and sales.</li></ul>

Amazon Tests Agentic AI That Helps Customers Buy From Other Sites

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