Amazon is testing short-form audio product summaries using AI-powered shopping experts to provide key features of products to shoppers.
Shoppers can access the voice summaries by tapping the 'Hear the highlights' button on the product's page within the Amazon Shopping app.
These voice summaries aim to make product research fun and convenient, offering insights gathered from product descriptions, reviews, and other online information.
Voice commerce is gaining popularity with younger and wealthy shoppers, with 27% of consumers having used voice for shopping or payment according to a recent report on AI in shopping.